Author Archives: Elaine Pritchard

About Elaine Pritchard

In 18 years as a journalist, I worked on many regional and national titles including The Nottingham Evening Post, Bucks Free Press, Daily Mail, Mail On Sunday, Daily Star and Sunday Times. Roles included business reporter, women's editor, news editor, sub-editor and deputy editor. In 1999 I moved into online media as joint launch editor for the journalism website www.holdthefrontpage.co.uk I went on to lead a number of new media start-ups and award-winning projects for the internet division of Northcliffe Newspapers and the Daily Mail group. Proudest moment was collecting a BAFTA for a ground-breaking educational website. In late 2010 I launched my own company - Caittom Publishing - and I now use my years of experience to help other businesses, charities and organisations raise awareness of what they do by writing great copy for their own websites and offering consultancy and training on content for social media platforms. I also write news stories and features. I am Company Secretary of Burton's Little Theatre Company - a registered charity - and run their Corporate Patron scheme which offers local businesses an opportunity to promote themselves as a supporter of high-quality, 'feel-good' live theatre in the town.

Using social media for business – and a TweetUp

Twitter was one of the social media platforms that featured in Elaine Pritchard’s talk to Burton Business Club in May. If you tweet, you are invited to meet others who do at the first Burton TweetUp being organised by Elaine … Continue reading

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Burton Mail coverage of Webb2b launch is a Burton Business Club team effort

Coverage of the launch of Webb2b – the new business founded by Burton Business Club Chairman Ian Page and the club’s webmaster Tony Harvey-Bacon – in today’s Burton Mail was a real team effort. Burton Business Club members Elaine Pritchard … Continue reading

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Ian Page steps up as Chairman of Burton Business Club

Photos by David Finch Photography Words by Elaine Pritchard Managing director of computer repair business PC Problem, Ian Page, has been appointed as the new Chairman of Burton Business Club. He takes over from Lorraine Holden, who has held the … Continue reading

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Business accolade for Richard from Theo Paphitis

  Richard Shakespeare – who entertained Burton Business Club as a guest speaker earlier this year – has been honoured with an award from Dragon’s Den star Theo Paphitis. Richard, who set up his own independent disability consultancy in 2010 after … Continue reading

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Steve Kennedy reveals goal-setting tips to Burton Business Club

Guest speaker at Burton Business Club’s March meeting was Steve Kennedy, of Clear Coach Business Coaching, who delivered an interactive workshop on The Art and Science of Goal Setting. Steve explained that his presentation was based on strategies in a … Continue reading

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Ashley Blake shares memories of dark days with Burton Business Club

Words by Elaine Pritchard Pictures by David Finch Television presenter Ashley Blake, sentenced to two years in prison after violence flared outside his restaurant, told Burton Business Club that if he was in a similar situation tomorrow he would probably … Continue reading

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Richard fights disability discrimination

Burton Business Club’s first meeting of 2012 featured an inspiring and entertaining talk by independent disability consultant Richard Shakespeare. Business Club member and freelance writer Elaine Pritchard reports: When you have applied for almost 2,000 jobs, spent £1,200 on stamps, … Continue reading

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Dog blog is showcased as one of the best

Remember The Guardian newspaper blogging experiment I wrote about here in September? Catch up here if it’s slipped your mind or if you are new to the Burton Business Club website. Well, I’ve continued to follow the progress of Guardian … Continue reading

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Inspired by “I’m A Celebrity…”

TV’s I’m A Celebrity Get Me Out Of Here isn’t the most obvious place to pick up business advice, but in a recent episode I saw an inspiring demonstration of the power of positive thinking – a great technique to … Continue reading

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Beware of telephone advertising scams

I recently joined the Federation of Small Businesses – an organisation which offers a host of member benefits as well as useful advice – and one of the things they have drawn my attention to is the dangers of falling victim … Continue reading

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